vnunet.com launches campaign to promote relaunch

– VNU is backing its relaunched technology website, vnunet.com, with a business oriented marketing campaign.

The campaign will feature online and magazine advertising, email and direct marketing promoting the site, which has now been reorganised into three key channels: The Business, aimed at IT professionals; The Connection, targeted at people interested in personal computing; and The Channel, intended for computer resellers and distributors.

The campaign was created by ideas and will run in a variety of trade and business magazines, including Revolution. The online campaign was bought by Media21 and comprises 14 different banner ad executions.