places ad on PDAs through Guardian Unlimited is the first company to advertise on personal digital assistants (PDAs). is the first company to advertise on personal digital

assistants (PDAs).

The information technology site has bought text-based ads on Guardian

Unlimited’s PDA service, which is available to owners of Psion

organisers and Palm Pilots. Users who click on the ad will be taken to a

microsite where they can find out more about the VNUnet service.

Those who enter their e-mail address on the microsite will receive

information on downloading the VNUnet Beenzcaster.

This offers news, information and Beenz, the online currency that can be

used for internet shopping.

The campaign broke last week and will run until 26 July. Guardian

Unlimited predicts the ad will be seen by 10,000 people a day.

Andrew Moore, sales executive at Guardian Unlimited, and Stef Adamczyk,

media manager at Media 21, negotiated the deal.

Guardian Unlimited offers content and ads on three digital


TV is available through Cable & Wireless, PDA through Avant Go and WAP

through BT Cellnet and Orange.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content