VO5 delivers festival-inspired Style In The Park pop-up

Hair styling brand VO5 launched a summer festival-inspired pop-up, coined Style In The Park - Braid Bales in London's Soho Square.

VO5 is offering free braids, product and live music at its pop-up today (4 June) (@beautyseenpr)
VO5 is offering free braids, product and live music at its pop-up today (4 June) (@beautyseenpr)

Members of the public could visit the one-day pop-up, which was complete with a white picket fence, colourful flags and hay bales, from 12pm through to 6pm to have their hair made up in one of three styles free of charge.

Each variation was inspired by a renowned summer festival. Those after a Coachella look could have their hair done in a half-up, half-down style, which was held in place with the brand’s Classic Styling Ultimate Hold Hairspray.

People could also choose a Lovebox-style braid, which was styled with VO5’s Give Me Texture – Instant Oomph Powder product; meanwhile the Glastonbury hairstyle was created with the help of VO5’s Give Me Texture – Dry Texturising Spray offering.

VO5 styling product was handed out to passers-by throughout the day, and acoustic music sessions took place at 1pm, 4pm and 5.30pm respectively. 

More: Benefit combines bars and beauty for latest pop-up

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