Vodafone ad voiceover 'spoken too quickly'

LONDON - A radio ad for Vodafone, by Bartle Bogle Hegarty, has been banned by the Advertising Standards Authority because the terms and conditions were spoken too quickly.

Vodaphone...radio ad banned
Vodaphone...radio ad banned

The ad featured a man speaking in the style of a weather forecaster, followed by a woman who outlined the limitations of the deal.

The ASA upheld a complaint that the second part of the ad was spoken too quickly and was difficult to hear.

Its ruling said: "We concluded that, because they were delivered too quickly, the important terms and conditions were not clearly audible and the ad could mislead listeners."

Vodafone said the qualifications were spoken by a woman in her natural voice, were not speeded up in post-production and would not mislead.

But the ASA said the ad must not be broadcast again in its current form.