Vodafone "Be unlimited" by Ogilvy UK

Vodafone ditches Martin Freeman in a new direction for the brand, which coincides with the launch of its 5G network and unlimited data plans.

More music video than ad, the upbeat and joyful spot shows a red-clad woman and dozens of lookalikes dancing to the track Truth by Mark Ronson and Alicia Keys. The costumes were created by ten young designers from across the country, hailing from schools such as Central Saint Martins, Glasgow School of Art and Winchester School of Art. The work was created by Adam Claridge and Adam Ronan, and directed by Si & Ad through Academy. 

 

Credits

Brand
Client: Maria Koutsoudakis, brand & marketing director
Chief ECD
Creative team
Head of strategy, communication
Planning
Head of advertising
Business director
Account director
Agency producer
Design
Directors
Production company producer
Production company
Styling
Set design
Choreography
Post-production
MPC
Colourist
Post producer
Music supervision