Vodafone becomes partner of two digital Scouting badges

Vodafone has announced a new long-term partnership with the Scouting Association, which will see the telecoms brand sponsor two of its badge challenges.

Scouts celebrated the news with a human hashtag formation
Scouts celebrated the news with a human hashtag formation

Vodafone will support Scouts embarking on both the Digital Maker and Digital Citizen badges. The former encourages digital creativity, such as coding and editing websites, while the latter aims to encourage open discussions about the risks of the online world.

New online resources will be produced by Vodafone to help the Scouting members achieve their badges.

The two organisations have also teamed up to create The Scouts’ Digital Manifesto. This six-point programme also aims to empower young people to explore their digital potential while staying safe online.

Additionally, Vodafone is encouraging its 12,500 employees to volunteer with the Scouting Association, which is currently experiencing a shortage of pro bono staff members.

Jeroen Hoencamp, chief executive of Vodafone UK, said: "We are so proud to partner with the Scouts and, with the support of the Vodafone Foundation, look forward to providing young people, volunteers and parents with the skills and practical solutions to enable them to use digital to its full potential."

Wayne Bulpitt, UK chief commissioner of the Scout Association, added:"We are so pleased to be partnering with Vodafone who will help provide our Scouts and volunteers with the digital skills they need for the future. With Vodafone’s support we also hope to be welcoming many more volunteers, helping us offer opportunities and adventure to the 35,000 young people in the UK waiting to join."

More from Vodafone: Vodafone named as headline sponsor of new National Theatre musical

In pictures: Samsung and Vodafone bring double-decker bus to Creamfields

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now