Vodafone considers expanding UK roster

Vodafone is looking to add a new agency to its UK roster as it prepares to fight an anticipated slowdown in sales.

Its existing agencies are JWT and Bartle Bogle Hegarty, but David Wheldon, the global director of brands and customer experience at Vodafone, is said to want to augment the roster. However, neither BBH nor JWT were aware that Vodafone had contacted non-roster agencies.

Vodafone denied it planned to add an above-the-line shop to its roster, but said it was talking to digital and DM agencies about future projects.

BBH was added to the £250 million global roster without a competitive pitch in September 2004 and eventually replaced Wieden & Kennedy Amsterdam, which had handled Vodafone since 2001. JWT was added in May 2002, when WCRS lost the business.

This week, Vodafone saw its share price fall by 10 per cent, wiping almost £10 billion off the value of the company, after it warned the City it was expecting slower sales and profit growth next year. It blamed the forecast on 100 per cent saturation in some markets, greater competition and increased regulation.