Vodafone is promoting its partnership with the British & Irish Lions rugby team with a TV ad by WWP's Team Red.
Created by Tom Webber and Nick Sheppard, the film aims to summon the feeling of being connected and united. It was directed by Brent Harris at Birth.
The spot debuts on ITV during the England vs Scotland Euro 2020 football match on Friday (18 June). It is supported by a Piccadilly Lights takeover from 19 July.