Vodafone hands £5m CRM account to TMW Unlimited

Vodafone has appointed TMW Unlimited to handle its £5 million CRM account and help with the mobile phone network's move into the pay-TV market.

Vodafone: appoints TMW to its CRM business
Vodafone: appoints TMW to its CRM business

TMW fought off competition from the incumbent AIS London, Wunderman, Havas Helia and WDMP. The pitch process was handled by AAR.

Vodafone kicked off the process in July. AIS had handled the business since September 2012 when it picked up the account without a pitch. The shop was asked to create a Christmas campaign.

In February, Vodafone shifted its £53 million UK creative business into Grey London after a pitch that included the incumbent, Rainey Kelly Campbell Roalfe/Y&R.

Vodafone did not return Campaign’s request for comment. TMW declined to comment.