Vodafone has begun a full-scale review of its direct marketing
business, which is split between Evans Hunt Scott and 141
Both incumbent agencies are thought to be expecting a brief
Other non-roster agencies have also had discussions with the mobile
phone operator and it is understood that a final list has been drawn up.
The review does not affect the Vodafone Retail business, which is
handled by 141 Communications.
EHS’s major responsibility is for the Vodafone Advantage loyalty
programme, to which it was appointed in August 1997. The scheme rewards
users with Air Miles points for money spent on calls and line
It is thought that some of EHS’s activity will be safe from the
Neither incumbent would comment, although it is believed that both had
been expecting it for some time after last year’s changes in Vodafone’s
A major reshuffle, which saw the departure of Mike Webb, the marketing
director, last June, led to the appointment of One2One’s marketing
director, Paul Donovan, to the post.
Additionally, Helen Keays moved over from Vodafone Retail to head the
newly created brand and advertising unit.
Neither BMP DDB, which handles Vodafone’s advertising and developed the
’words’ theme, nor its media agency, BMP OMD, are affected.