Ads showcase Hamilton as the brand's ambassador.
Vodafone’s newest 5G ambassador, six-time Formula One World Champion Lewis Hamilton, tries his hand at drone racing and mixed reality to promote the power of wireless technology.
"Lewis Hamilton x drones" sees Hamiton go head-to-head with the UK’s top drone racing stars (yes drone racing is a real thing, no it didn’t take place at Heathrow Airport). Meanwhile, "Lewis Hamilton x gaming" shows the bewildered sports star as he attempts to play a mixed-reality game while also learning about latency, lag and other slightly confusing tech terms.
A third film featuring the racecar driver is expected to be released in March or April this year. Launched across Vodafone and Hamilton's social platforms, the work was written by Hannah Markus, art directed by Clare Ferguson and directed by Luc Janin through We Are Social Studios.