Vodafone names marketing director

- Vodafone has appointed Paul Donovan from Cable & Wireless as its commercial and marketing director.

- Vodafone has appointed Paul Donovan from Cable & Wireless as its commercial and marketing director.

Donovan joins the company October 1 will report directly to Peter Bamford, chief executive of Vodafone. He will be responsible for rejuvenating the UK's leading mobile phone company's advertising and ensuring that it holds on to its slim lead on the UK mobile phone market.

Vodafone has been searching to fill this role since Mike Webb exited the company in June.

Donovan joins after a year as chief commercial officer of Cable & Wireless Optus in Australia. He was previously marketing director and commercial director at One2One.





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