Vodafone "Out of this world" by Ogilvy & Mather

The next instalment of Vodafone's ad campaign starring Martin Freeman is out of this world.

The spot shows an astronaut floating through space, trying to make his way back to a space station before his oxygen runs out. But it turns out Freeman is actually just playing an online space-themed game and he loses connection at the most crucial moment. Ogilvy & Mather worked with Framestore to create computer-generated graphics for the space scenes, and music producer and songwriter Peter Raeburn composed the soundtrack with 54 musicians. And if viewers look closely, they can spot a hidden six-digit code which will give them a 20% discount off Google Home products.   


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