Vodafone seeks sponsorship shop for UEFA tie

LONDON - Vodafone is holding a pitch to find a sponsorship agency to activate its UEFA Champions League tie-up, which begins with the 2006/2007 tournament.

The pan-European account is believed to be worth £15m a year. The winning agency will handle all elements related to the Champions League tie-up, including event management and a corporate hospitality programme. The telecoms giant has briefed a number of agencies, with a final decision expected in mid-March.

Vodafone signed up to become a Champions League sponsor last November in a deal estimated to be worth £24m over three years (Marketing, 23 November). It coincided with the company pulling out of a £9m shirt-sponsorship deal with Manchester United.

GEM Group, recently renamed brandRapport after a management buy-out, has been invited to pitch following its work as the incumbent on Vodafone's Manchester United sponsorship.

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