Vodafone Ireland has launched a TV campaign to promote its improved network offering. The spot, by Grey London, shows a group of girls sitting in a cafe, one of whom is waiting for a call from a boy. It then cuts to a shot of the boy finding the girl's phone number in his pocket and throwing it in a bin. The ad ends with the line: "If you don’t get that call, it’s probably not our network." It was written by Mike Kennedy, art directed by Pauline Ashford and directed by Sara Dunlop through Rattling Stick.
Executive creative director
Head of planning
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