Vodafone UK "power to..." by Rainey Kelly Campbell Roalfe/Y&R

Vodafone UK has released a humorous TV campaign promoting its 4G mobile entertainment packages. Rainey Kelly Campbell Roalfe/Y&R created the activity, which comprises two TV spots promoting the mobile network’s Spotify Premium and Sky Sports Mobile TV plans. The Spotify ad shows old people singing and dancing in public to songs they are listening to on their phones, while the Sky Sports Mobile TV spot shows people reacting intensely to the action they are watching on their handsets. The work was written by Algy Sharman, art directed by Al Brown and directed by Kim Gehrig through Somesuch & Co.