Vodafone UK "Terry the turkey" by Grey London

A family moves to the country and decides to raise a turkey in time for Christmas, in Vodafone UK's new ad.

But by the end of the ad the family has grown too attached to the animal to slaughter it and so has a nut roast for dinner instead. Grey London created the spot, which was released online and on TV on 26 November and received PETA’s Compassionate Marketing Award on 27 November. The soundtrack to the ad is Westlife’s Flying Without Wings.