Vogue's Fashion's Night Out rebrands as Vogue Loves Regent Street

Fashion brand Vogue has announced its Fashion's Night Out event will return to London this year under the guise of Vogue Loves Regent Street.

The event will return to London on 10 September
The event will return to London on 10 September

Held on 10 September, the event will see a number of luxury brands, high street retailers, boutiques, bars and restaurants come together for an evening celebration of fashion. It is the first time the experience has focused on one central location.

Vogue Loves Regent Street will be held in association with make-up brand Max Factor. The magazine's editorial team will be on-hand with top tips for the Autumn/Winter 2015 season, while Regent Street brands will host exclusive events and activities, including live music and giveaways. 

It is the seventh year the event has taken place; it was initially launched by the brand in 2009 in a bid to boost retail sales amid the global recession.

Paul Lorraine, general manager UK and president of the Regent Street Association, said: "The retailers are delighted that Regent Street, ‘The Mile of Style’ and London’s premier shopping street, will be hosting Vogue Loves Regent Street as part of our Fashion and Design Month, having supported Fashion’s Night Out since its inception."

Alexandra Shulman, editor of British Vogue, added: "We’re delighted to be celebrating Fashion’s Night Out for our seventh consecutive year, and as the centre of London’s retail heartland it made perfect sense to focus our activity with Vogue Loves Regent Street. We hope thousands of shoppers will once again join us to celebrate the street’s exciting mix of designer and high street brands."

More: Vogue Fashion's Night Out to return to London

Vogue Festival reveals brand activations

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