Volkswagen is showing its support for the UK's independent cinemas by riffing on classic Hollywood movie genres.
In this ad, a couple flee from an alien in a car park, but the creature’s tail repeatedly triggers their VW’s hands-free boot-opening technology. It was created by Matt Gay and John Long at Adam & Eve/DDB and directed by Nick Gordon through Somesuch.
In a previous instalment, "Mafia", a car’s remote journey planner inadvertently reveals that it is passing the point at which the driver is meant to stop, bump off his passenger and dump the body. Another ad in the series, "Finding yourself’, will also be released. The spots will be shown in independent cinemas nationwide.