Volkswagen "Born confident" by Adam & Eve/DDB

Volkswagen's global campaign for its new T-Roc SUV car tells the story of a young ram born with the thick black fur and horns of a fully grown ram.

He exudes confidence – leading a herd of sheep, standing up to a dog and an intimidating bull – until he encounters the VW T-Roc and realises he has met his match. The ad was written by Patrick McClelland, art directed by Feargal Balance, and directed by Nick Gordon through Somesuch. The Life team at MPC animated the ram character.  

Credits

Group chief creative officer
Executive creative director
Copywriter
Art director
Global business director
Business director
Account directors
Producer
Junior producer
Group chief strategy officer
Head of planning
Media agency
PHD
Production company
Director
Production executive producer
Production producer
Post production
MPC
Executive producer
VFX creative director
VFX 3D supervisor
CG animation lead
VFX 2D supervisor
Colourist
Sound company
Sound design & mix
Audio producer
Editing
Editor
Music supervision company
Music supervisors

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