Volkswagen "Born confident" by Adam & Eve/DDB

Volkswagen's global campaign for its new T-Roc SUV car tells the story of a young ram born with the thick black fur and horns of a fully grown ram.

He exudes confidence – leading a herd of sheep, standing up to a dog and an intimidating bull – until he encounters the VW T-Roc and realises he has met his match. The ad was written by Patrick McClelland, art directed by Feargal Balance, and directed by Nick Gordon through Somesuch. The Life team at MPC animated the ram character.  


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