Volkswagen Commercial Vehicles "Balls to Cancer" by Adam & Eve/DDB

Professional drivers are usually quick to get their vans checked, but the same urgency doesn't always apply if they find a lump on their testicles.

For Male Cancer Awareness Month, Volkswagen Commercial Vehicles has teamed up with the charity Balls to Cancer to urge drivers to take as much care over their health as they do their vans. A light-hearted ad by Adam & Eve/DDB shows a man collecting his vehicle after it’s been checked. When told, "You’re good to go, unless there’s anything else?" he replies, "Actually, could you have a look at these as well?" and drops his trousers. The work was created by Will Blackburn and Lily Scarlett and directed by Jim Gilchrist through Outsider. 


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