Volkswagen "GTI superdrives" by Tribal Worldwide London

Volkswagen teamed up with crowdsourced navigation app Waze to find the best driving routes in the UK.

The campaign promoting VW’s new range of GTI vehicles recaptures the joy of driving by steering away from mundane roads to the most scenic routes, discovered using Waze data on factors such as traffic flow and visual interest. The Waze app pinpoints the locations of 75 "superdrives" and also identifies the best time to make journeys using a planned drives feature.

Credits

Executive creative director
Creative director
Managing partner
Business director
Account director
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Project manager
Head of planning
Senior planner
Media agency
PHD
Media director
Media planner

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