A martial-art style fight scene, directed by Ivan Zacharias, takes place in the German factory where the new Golf is made. The epic encounter that ensues is between the chief designer of the newest model and numerous replicates of himself.
Morna Steel, communications manager at Volkswagen UK, said: "When we set ourselves the challenge to improve on the Golf Mk V, our main target was to outdo ourselves. This commercial highlights in dramatic fashion exactly how hard that challenge was."
Bearing the strapline: "Sometimes the only one you have to beat is yourself", Volkswagen are setting a benchmark to challenge only their own creativity, and outperform their existing Golf model.
Country: United Kingdom
Agency: DDB London
Director: Ivan Zacharias
Art Director: Shishir Patel