Volkswagen named Cannes Lions Advertiser of the Year

LONDON - The Cannes Lions International Advertising Festival has announced that Volkswagen will be awarded Advertiser of the Year this summer.

Jochen Sengpiehl VW
Jochen Sengpiehl VW

The festival organisers gives the award to advertisers that have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

Jochen Sengpiehl, senior vice president Volkswagen Marketing, who is responsible for the global brand management, worldwide positioning and strategy of the brand as well as all marketing communications and global media buying said, ‘It's our aim to become the leading car manufacturer in the world based on our strategic brand framework and clear brand guidelines including our claim "Das Auto'.

After winning its first Cannes Lion in 1961, Volkswagen ads have gone on to win nearly 150 Lions across all disciplines, including 2 Film Grand Prix, the first in the cinema category back in 1970 followed by the Launch II commercial in 1988; 2 Press Grand Prix, one in 1998 for a Beetle campaign and the other in 2004 for the Polo Cops ad; a Promo Grand Prix in 2006 and a Cyber Grand Prix, in the interactive category, also in 2006 for the GTI campaign.

The 56th International Advertising Festival will be held 21-27 June 2009 in Cannes.

 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content