Volkswagen "priorities" by Adam & Eve/DDB

Adam & Eve/DDB and the director James Rouse – the team behind Marmite’s "Love it. Hate it. Just don’t forget it" – reunite for a new TV ad for Volkswagen. The spot, which promotes the Tiguan model, features a husband and father who is constantly making way for the needs of his family – but the one thing he does not have to compromise on is his choice of car. The ad, which launched on 14 September, features a cover of I’d Do Anything from the musical Oliver!. It was created by Toby Brewer and Nikki Lindman, and the production company was Outsider.

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