Volkswagen "Road tales" by Achtung

Gone are the days when children would stare outside the window from the back seat of a car, letting their minds wander.

It is more likely now that kids will be sucked into screens, disconnected from the world outside – so that’s why Volkswagen is trying to reverse this trend with a location-based audiobook app. Created by Amsterdam-based agency Achtung, "Snelweg sprookjes" (translated: "Road tales") reminds kids that a screen will never beat the magic of the real world. The team mapped everyday objects found on Dutch highways, from petrol stations to windmills, and scanned more than 5,000 kilometres of tarmac. The app transforms those objects into real-life stories that respond to what each child sees, turning their car ride into a personalised adventure. The story engine was created in collaboration with children’s book authors. 


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