Volkswagen 'see film differently' by DDB UK

VW has launched its 2010 'see film differently' campaign in support of independent cinema.

This year's  campaign focuses on iconic film locations and the new ads ‘When Harry Met Sally’ and 'Ghostbusters' launch in cinemas exposing the reality of life at famous film locations. 

Fans will also be able to enjoy classic movies in the places where they were filmed as Volkswagen hosts a series of exclusive location-based screenings of famous films. 

The series kicks off with a screening of the cult classic ‘An American Werewolf in London’ at a key film location, the wolf’s resting place, ZSL London Zoo, on Halloween night, 31st October.