Adam & Eve/DDB's latest campaign for Volkswagen is a neat bit of print work for the vehicle manufacturer's servicing and repairs business.
In one execution, a hairdresser’s tool belt has a pair of garden shears wedged uncomfortably through a loophole. In another, a cheese grater is placed on a rack of chisels. The small print at the bottom of the ads talks about how only Volkswagen’s technicians have the specialist tools to properly service its cars. The work, which will appear in national newspapers and motoring magazines, was created by William Blackburn and Lily Scarlett Hurst. The photographer was James Day.