Volkswagen uses YouTube to great effect in new ad

Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.

VW asks viewers to interact with YouTube
VW asks viewers to interact with YouTube

The ad, created by Brazilian agency AlmapBBDO, promotes VW's side assist feature, which warns drivers about incoming traffic they might not have seen.

In the film a man asks viewers to click with their mouse pointer at a later point in the video. This activates the YouTube preview feature that shows what will happen next.

With the help of the viewer, the man gets a lucky escape and explains how the Volkswagen Side Assist feature works by showing other vehicles when they are in the side mirror’s blind spot.


Brand: Volkswagen

Clients: Fabio Rabelo and Arthur Martins, marketing senior manager at Volkswagen Brasil.

Agency: AlmapBBDO

Creative: Luiz Sanches