Who says vans can't be stylish?
Copenhagen-based agency Subsero set out to transform the van's big and boxy image in a film promoting Volkswagen Commercial Vehicles’ Crafter model. Crafter vehicles spin and drive in elegant formation to a soundtrack of the Tchaikovsky ballet Swan Lake. The spot is reminiscent of Audi’s "Spin" ad by Bartle Bogle Hegarty from last year, a dreamy sequence in which a car spins in circles. The VW work was written by Michael Rud and art directed by Martin Furze at Subsero, and directed by Furze and Jesper Skoubølling through U Itch I Scratch.