Volunteer Bureau to use sex in charity ad

The Volunteer Bureau is using sex to sell charity work in a new poster campaign launching in London this week. The ads, which show a skimpily dressed couple about to lock in a passionate embrace, carry the headline: "The nation's second favourite pastime..." At the bottom, the sentence is completed: "...is voluntary work, actually." The posters, which will be converted into postcards and distributed in cafes and bars in Kensington and Chelsea, also publish a phone number for the VB and explain: "thousands of people are doing it all the time...you could too." Miranda Godfrey, the campaigns officer at the VB, said: "We are very keen to change the rather old fashioned image of volunteering, which no longer reflects most of the voluntary sector." She explained: "Volunteers are now younger, often involved in full-time work and many more men are involved than was the case ten years ago."

The Volunteer Bureau is using sex to sell charity work in a new poster campaign launching in London this week. The ads, which show a skimpily dressed couple about to lock in a passionate embrace, carry the headline: "The nation's second favourite pastime..." At the bottom, the sentence is completed: "...is voluntary work, actually." The posters, which will be converted into postcards and distributed in cafes and bars in Kensington and Chelsea, also publish a phone number for the VB and explain: "thousands of people are doing it all the time...you could too." Miranda Godfrey, the campaigns officer at the VB, said: "We are very keen to change the rather old fashioned image of volunteering, which no longer reflects most of the voluntary sector." She explained: "Volunteers are now younger, often involved in full-time work and many more men are involved than was the case ten years ago."



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content