The Volunteer Bureau is using sex to sell charity work in a new poster campaign launching in London this week. The ads, which show a skimpily dressed couple about to lock in a passionate embrace, carry the headline: "The nation's second favourite pastime..." At the bottom, the sentence is completed: "...is voluntary work, actually." The posters, which will be converted into postcards and distributed in cafes and bars in Kensington and Chelsea, also publish a phone number for the VB and explain: "thousands of people are doing it all the time...you could too." Miranda Godfrey, the campaigns officer at the VB, said: "We are very keen to change the rather old fashioned image of volunteering, which no longer reflects most of the voluntary sector." She explained: "Volunteers are now younger, often involved in full-time work and many more men are involved than was the case ten years ago."
Volunteer Bureau to use sex in charity ad
The Volunteer Bureau is using sex to sell charity work in a new poster campaign launching in London this week. The ads, which show a skimpily dressed couple about to lock in a passionate embrace, carry the headline: "The nation's second favourite pastime..." At the bottom, the sentence is completed: "...is voluntary work, actually." The posters, which will be converted into postcards and distributed in cafes and bars in Kensington and Chelsea, also publish a phone number for the VB and explain: "thousands of people are doing it all the time...you could too." Miranda Godfrey, the campaigns officer at the VB, said: "We are very keen to change the rather old fashioned image of volunteering, which no longer reflects most of the voluntary sector." She explained: "Volunteers are now younger, often involved in full-time work and many more men are involved than was the case ten years ago."
