Volvo has commissioned the Swedish DJ and producer Avicii to rework Feeling Good, the track made famous by Nina Simone, and star in a music video alongside a XC90 model.
Forsman & Bodenfors created the campaign, which opens on Avicii talking about his success and desire to take a break after years of touring. According to Volvo, Avicii’s story mirrors its own as the company invested several years in refining its brand and its cars. The new song is sung by Audra Mae. The work was written by Fredrik Jansson, art directed by Andreas Malm and Staffan Lamm, and directed by Gustav Johansson through New Land.