Volvo baffles parking valet with red carpet truck stunt

Volvo Trucks went to extraordinary lengths to fool a poor parking valet, hired on a 'trial basis' at a red carpet event on the Italian Riviera.

Volvo tricks valet in spoof designed to communicate the power of its engine
Volvo tricks valet in spoof designed to communicate the power of its engine

In something akin to the Truman show, the valet is filmed secretly as super cars roll up to the entrance when, out of nowhere, a giant Volvo Truck rolls down the red carpet, and out steps a VIP guest, leaving the shocked valet to park the truck.

Unbeknown to the valet, it is all a set up and completely fake – including the guests and the paparazzi.

The clever ad is designed to showcase the "sports car-like driveability" of the new I-Shift Dual Clutch gearbox from Volvo Trucks.

There’s also a two-minute extended behind the scenes version complete with the valet’s reaction.

Brand: Volvo Trucks

Agency: Forsman & Bodenfors

Director: Henry Alex Rubin