Volvo brings in TRO for Scandinavian festival experiences

Swedish auto brand Volvo is working with agency TRO to activate its sponsorship at Camp Bestival and Festival No.6.

'Fika by Volvo Cars' will host free kids craft activity sessions
'Fika by Volvo Cars' will host free kids craft activity sessions

Named after a concept in Swedish culture whereby people take a break out of their busy schedules, the 'Fika by Volvo Cars' hideaway will host free kids craft activity sessions throughout the day as well as complimentary refreshments and sweet treats.

Festival-goers at Camp Bestival (28-31 July) were able to visit Volvo's Scandinavian hideaway experience as well as enjoying a free shuttle service to the Camping Plus area.

At Festival No.6 in Portmeirion, North Wales, from 1 – 4 September Volvo will create a Swedish Spa experience for Boutique Camping customers, offering luxury wood burning hot tubs for glampers to relax and recharge. There will also be a free Park & Ride shuttle service to continue the brand's ethos of offering distinctive premium experiences.

Volvo is also planning a series of experiential activities, including a racetrack and sailing simulator at Aberdeen Asset Management Cowes Week from 6-13 August.

Back in April it created two Scandinavian-themed pop-up shops in Glasgow and Reading to launch its new S90 and V90 models.

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