Volvo Construction Equipment "Pump it up" by Forsman & Bodenfors

Swedish superstar Dolph Lundgren leads a boot camp for vehicles in Volvo Construction Equipment's nod to the '80s.

The actor known for his roles in action films such as Rocky IV gets the fleet in shape to the tune of Technotronic’s 1989 track Pump Up the Jam. The ad was directed by Tompa & Rondo through The Producers. 

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