Volvo "prologue" by Forsman & Bodenfors

Swedish football star Zlatan Ibrahimovic tells his own origin story in a new campaign for Volvo's V90.

Forsman & Bodenfors created the three-and-a-half-minute spot, which features a soundtrack from Hans Zimmer, the composer for films such as Gladiator and Pirates of the Caribbean. The endline is: "Made by Sweden/Zlatan." The ad went live on social media in the UK on 30 May.