Volvo seeks agency for pan-Euro brief

LONDON - The Volvo Group, which incorporates all areas of the Volvo business except its cars, has called a pitch for its pan-European ad account.

Volvo…called a pitch for its pan-European account
Volvo…called a pitch for its pan-European account

The company is looking for an agency to handle its strategic and creative marketing communications. The brief will stretch across 29 European countries.

Meetings are expected by the end of the month, with pitches scheduled for before Christmas.

The winning agency will be briefed to create above- and below-the-line work for business-to-business and business-to-consumer campaigns across the Volvo Group's portfolio of divisions.

This includes Volvo Trucks, Volvo Buses, Volvo Construction Equipment, Volvo Penta (boats), Volvo Aero and Volvo Financial services.

The work will cover each separate business as well as an over-arching brand campaign for the Volvo Group brand.

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