Volvo showcases new model at Dublin pop-up

Volvo has created a Scandinavian-style shop in Dublin's Grafton Street, showcasing the new XC40 and giving visitors the chance to browse different paint and fabric choices.

Volvo showcases new model at Dublin pop-up

Customers can experience the car in "showroom mode", testing out its technology, including the infotainment system, Sensus Connect, as well as relaxing in a 'Fika'-insipired environment with coffees and pastries – the Swedish version of a break. 

Patricia Greene, head of communications at Volvo Car Ireland, said: "We’re very excited to bring Volvo to Grafton Street for the countdown to Christmas. As Ireland’s premium shopping street we feel Grafton Street is a great fit for the Volvo brand and allows us to give shoppers a truly unique experience and reach a new demographic of shoppers who may not have been overly familiar with the Volvo brand before."

Volvo has previously staged Scandinavian-style experiences at various locations throughout the UK, as well as at festivals

The pop-up opened on 13 November and will remain in place until the end of this year.