Volvo "swell" by Grey London

Grey London aims to establish Volvo as a premium brand in its first campaign for the Swedish car-maker. The stylish and highly produced ad, for Volvo’s XC60 model, opens on the inside of a car parked at a beach. A voiceover says "To feel, to really feel, is a rare thing these days" as the camera moves to a lone surfer who is about to catch a wave. The endline is: "Seek feeling." The work was created by Jamie Starbuck and Howard Green, and directed by Marcus Söderlund through Academy. Post-production was handled by Electric Theatre Collective.