Volvo has enlisted eco-savvy spokesperson Bjorn for a spot showcasing the brand's commitment to sustainability.
The TV ad outlines the brand's safety tests through the decades, from driving into walls to plummeting 100 feet. "Volvo cared about safety long before others," Bjorn declares before witnessing the effects of global warming at the Arctic Circle and prompting the tagline: "Climate change is the ultimate safety test".
The ad launches today (6 April) alongside digital, outdoor, radio and print activity.
In January last year, Volvo partnered with Sky Atlantic for an eight-minute epic following the life of conservation biologist Professor Carl Jones MBE.