Volvo "Vintersaga" by Forsman & Bodenfors

Volvo aired a four-minute tribute to winter in Sweden on one of the nation’s TV channels earlier this week. The spot, created by Forsman & Bodenfors and directed by Gustav Johansson, was part of Volvo’s wider "made by Sweden" campaign. The idea behind the ad was to pay tribute to the harsh conditions that precipitate much of Sweden’s creative endeavours, including its car manufacturing.

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