Volvo "Volvo family icons" by Grey London

Shoppers at Westfield in West London's Shepherds Bush may notice some unusual icons in the car park this weekend.

The signs, which were created to coincide with Pride London this weekend, aim to celebrate the diversity of modern families with new "family parking" signs.

The designs, created by Grey London, are part of Volvo's global ad campaign for the V60 family estate car. 

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