Voxi, the Vodafone network aimed at people aged 25 and under, has created its first ad produced and shot completely remotely as the UK coronavirus lockdown continues.
The ad was shot using the 4K front and rear cameras on the Samsung Galaxy S20 phone, as well as its internal microphone. This allowed for "high-quality footage but with manageable file sizes".
It aims to highlight the phone's "endless abilities with endless data" and shows a young man taking part in a series of social media trends such as baking banana bread, hosting a quiz night and having a virtual romatic dinner with his girlfriend.
It was created by Adam Ronan and Adam Claridge, and directed by Jocelyn Anquetil through The Mill. Anquetil worked on the casting and set design, with the agency creatives and on-screen talent using video-conferencing app Zoom.