A view from Be On

VR campaign offers a glimpse of life with autism

The National Autistic Society (NAS) is using virtual reality to give viewers a unique insight into what it's like living with the condition.

"Never before has it been possible to put viewers in other people's shoes and NAS have done so with great effect"


7.5/10

The video begins with an array of sounds, including heavy breathing and a pulsing heart rate before participants take turns trying on the VR headset.

A true assault of the senses, viewers are sure to be shocked by the intensity of the sounds that surround them, much like a person with autism feels in a busy environment.

The spot features as part of their ‘Too Much Information’ campaign, released in March, which includes one-on-one interviews providing a first person perspective, as well as a spot entitled ‘Can you make it to the end?’ in which viewers follow an autistic child as they walk through a busy shopping centre.

The campaign aims to explore the chaotic reality of autism and raise public awareness of the condition. Whilst the campaign has received an overwhelmingly positive response on the YouTube channel, some negativity was expressed.

To tackle the issue, NAS released ‘Until Everyone Understands’ in April, in which relatives and friends of people living with Autism shared their personal experiences. The charity has gone to new lengths to capture the stressful nature of autism with their latest video, evoking empathy from their viewers through virtual reality.

Never before has it been possible to put viewers in other people's shoes and NAS have done so with great effect. An intense and truly unique insight, this video uses modern technology to encourage understanding and break down the mystery behind autism.

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