It is understood that Vue is looking for an agency to oversee all aspects of its creative business, including advertising, branding and experiential activity.
Vue is working with Oystercatchers on the process.
Dominic Rowell, the former chief customer officer at Metro, joined Vue as its commercial director for the UK and Ireland in January. He is responsible for sales, marketing and retail.
Brothers and Sisters works with Vue on its advertising.
In 2013, Vue hired The Communications Agency to create a marketing campaign to support the launch of four new multiplexes. The Communications Agency rebranded as Psona in December 2014 and continues to handle Vue’s local marketing.
Vue owns about 70 multiplexes across the UK. Odeon has in excess of 850 screens across more than 100 cinemas.
Odeon hired MBA as its digital and direct agency in June last year after a pitch through Creativebrief.