Volkswagen picked up this year’s press and poster Grand Prix at the
Cannes International Advertising festival for the US relaunch of the
Beetle, which was masterminded by Arnold Communications in Boston.
The UK won the most gold lions overall, with eight winners. The
Waterstone’s campaign from BST BDDP (now merged into TBWA GGT Simons
Palmer) was narrowly beaten to the Grand Prix after winning golds in the
retail stores and chains/restaurants category in both the press and
The TBWA network cleaned up at the press and poster awards. BDDP GGT won
another gold for its ’rock’ poster for the Tate Gallery in London and
TBWA Simons Palmer, also now merged into TBWA GGT Simons Palmer, won a
gold for its ’God moves in mysterious ways’ ad for Nike.
For the US, TBWA Chiat/ Day’s ’think different’ campaign for Apple won
press and poster golds and, for the Netherlands, TBWA/Campaign Company’s
’safety on board’ poster for Samsonite Europe also won a gold.
From the UK, Bartle Bogle Hegarty also did well for its Wallis and
Levi’s Red Tab campaigns, which both won campaign golds in the clothing,
footwear and accessories category. Abbott Mead Vickers BBDO’s Economist
poster, ’sperm donor’, was the other UK winner.
Arnold Communications, the winner of the Grand Prix, won the US
Volkswagen account from DDB in 1995 after a six-way pitch. The agency is
the 19th biggest in the US, with billings of dollars 850 million.
Ron Lawner, Arnold’s managing partner and chief creative officer, said:
’The US VW brand was in bad shape when I got it but all I did was dust
it off a bit and make it important again. The campaign is very simple -
it lets the car speak for itself and there are no people in it because
the VW brand appeals to so many different types.’