VW names BMP Interaction to internet business

– Volkswagen has appointed BMP Interaction to handle it's internet business following a three-way pitch against MediaCom TMB Interactive and one other agency.

– Volkswagen has appointed BMP Interaction to handle it's internet business following a three-way pitch against MediaCom TMB Interactive and one other agency.

The move has forced BMP DDB, which Interaction was spun out of, to resign the Vauxhall interactive account that it had held for a year.

The account had formerly been handled by Carat Interactive. Carat lost the account following the loss by sister agency, BBJ Media Services, of the £80 million media buying account earlier this year.



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