VW to shift media accounts in Germany

- MediaCom has emerged victorious in Volkswagen's $280 million (£170 million) German media buying review.

- MediaCom has emerged victorious in Volkswagen's $280 million (£170 million) German media buying review.

The Duesseldorf-based MediaCom, the media arm of Grey Advertising, won the business following a three-way competitive pitch against Initiative Media and the incumbent, Carat Wiesbaden.

The business includes the VW, Audi, SEAT and Skoda brands. Carat held the business for five years and still holds the rest of VW's European media buying business, which is currently under review.





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