Vype teams with Tinie Tempah for pop-up experience

Vaping brand Vype is partnering with musician Tinie Tempah to create and showcase a limited edition range of t-shirts inspired by Vype's latest product, the Pebble.

Vype: teaming with Tinie Tempah for pop-up
Vype: teaming with Tinie Tempah for pop-up

The Brit Award-winning Tempah and urban streetwear brand DSTRB LDN, a record and fashion label owned by Tempah, will be showcasing the DSTRB LDN x Vype range of clothing in London, with the collection then going on display at a number of Vype pop-ups in Manchester and Glasgow.

The first Vype Pebble Store will be open to adult vapers from 30 November to 3 December at Rock & Raven gallery in London W1.  Adult vapers will experience immersive art from DSTRB LDN acts, be able to purchase the limited edition DSTRB LDN x Vype range and have their very own Vype Pebble hand-customised by DSTRB LDN artist, Koby Martin.

Three t-shirt designs - inspired by the vibrant colours and design of the new Pebble and with a bespoke hand-stitched Pebble pocket - will be available to purchase from the exclusive pop-up shop in London. The pop-ups in Manchester and Glasgow will feature further performances from Disturbing London artists.

Included in the range is a special design commemorating the 10th anniversary of Tinie Tempah's Disturbing London record label.

E-vaping company Blu staged a date-themed activation at Westfield shopping centre this month. In October, Johnson and Johnson quit smoking brand Nicorette staged an interactive experience, also at Westfield shopping centre, with the aim of helping people to make a pledge to stop smoking.

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