W Hotel to host male grooming experience

W Hotel in Leicester Square, London is housing a pop-up male grooming parlour to tie in with London Collections Men (LC:M), a fashion event aimed at men.

Male grooming parlour pop-up: launched by W Hotel Leicester Square
Male grooming parlour pop-up: launched by W Hotel Leicester Square

W Lounge at the hotel will be transformed into a salon and taken over by men's grooming business The Finishing Touches, offering fashion and grooming fixes during LC:M.

Services include a barber shop for haircuts, wet shaves and beard trims in partnership with Ruffians, a personalised embroidery bar called The Monogrammer, with Hand & Lock and a shoe-shining service, run in partnership with London Shoeshine.

Tanning guru James Harknett will also be on hand, giving visitors advice on a range of shades and massages will also be available from W London’s spa therapists.

Emerging designer Wan Hung will also be previewing his SS17 collection with a three-day installation.

The pop-up grooming service will be open from 10-12 June.

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